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Do you know the #1 untapped link building strategy online?

I’m always surprised at how most people completely ignore this powerful link building strategy.

This is how sites like Amazon and Wikipedia dominate the front page of Google.

Are you starting to get curious?

Come a little closer so I can whisper it in your ear.

The #1 Secret to Maximum Google Love…

It’s the power of your own internal link structure.

The internal links within your own website can have a MASSIVE impact on your search engine rankings. This is especially true if you have a large, authoritative website.

You can increase the ranking of individual web pages within your website simply by adding the right links in strategic places.

In fact, just a few simple tweaks to your website can give you a huge boost in rankings.

So in this article I’m going to teach you how to structure your website for prime Google rankings using the power of your own internal link structure.

1. Site-Wide Navigation – Your internal link structure begins with your main navigation. This usually appears on the left-hand side of every page on your website. This sidebar navigation is a critical piece of your website and can play a major role in your search engine rankings when structured correctly.

So, for example, let’s say you’re building a site that sells wedding favors. You would first break your site down into broad-based categories or themes. These will be centered around what people are already actively searching for in Google.

So if you’re selling wedding favors, this might include:

personalized wedding favors
Christmas wedding favors
beach wedding favors
unique wedding favors
chocolate wedding favors
wine wedding favors
garden wedding favors
fall wedding favors
heart wedding favors
edible wedding favors
Italian wedding favors
golf wedding favors
coffee wedding favors
Asian wedding favors

You could then put these into categories such as season, theme, or hobby.

Those categories would then makeup your site-wide navigation that people see on the left-hand side of every page of your website. The anchor text in these links should coincide with the keyword phrases you want to rank for. This will funnel link juice into the most important pages of your website.

However, also keep in mind that Google can read page design much better than most people realize. Much more emphasis is placed on the “body content” than on the navigation area.

Google is no longer giving as much weight to links within the navigation and footer areas of your website. In the past, webmasters have been achieving incredible results by placing keyword rich anchor text in the navigational areas and the footer of their website. But Google is no longer weighting these areas nearly as highly as they used to.

They now put much more emphasis on the actual content area.

So if you want to get really good rankings in Google, you need to take it a step further with contextual links…

2. Contextual Links within the Body of your Copy

Contextual links will send more link juice and ranking power to those particular pages.

This is the secret ingredient of sites like Wikipedia and Amazon.com. They use internal linking extensively. Sure, they have a lot of incoming links, but the main reason that they dominate the front page of Google is that they have created a highly optimized (extremely powerful) internal linking structure within their own website.

Also keep in mind that the higher on the page that these contextual links appear, the more weight they carry in the search engines.

Google places a higher value on links that are higher in the page. So, for example, a contextual link in the second paragraph will hold MUCH more weight than a link in the footer.

These internal, contextual links are some of the most powerful links you can get. Google counts these links higher than any other. This is true for internal contextual links as well as incoming contextual links coming from another website.

If you want to give your backlinks a quick power boost, then make sure they are within the “body content” of whichever page is linking back to you.

3. But, how do you know which pages to link together…

You want to stay topical by linking related pages together.

But in order to maximize the ranking power of your website, you need to link the RIGHT pages together.

Fortunately for us, you can actually do this using Google…

First, simply go to Google and use the site command to search for the specific pages on your site that are relevant for the keyword you are optimizing for.

So, for example, if you were optimizing for the keyword phrase “dog training tips” I would search in Google:

site:www.yourwebsitename.com dog training

Now, you’ll notice that I used “dog training” instead of “dog training tips”. That’s because we’re looking for “relevant” pages not “exact” pages.

Using this search operator, Google will often tell you exactly which pages you should be linking together through contextual links. In general, you’ll probably want to stick to the first page of results.

You would then place your targeted keyword phrase as anchor text (within the body of the content) on the relevant pages listed from our search results.

Contextual links are the most powerful so you’ll want to target the BODY of the page and not just the navigation, breadcrumbs or the footer of the page.

4. And finally, you’ll want to finish off by using the rel=”nofollow” tag to complete your internal link structure optimization.

The nofollow tag allows you to control the flow of link juice throughout your website and direct it to the more important pages.

Use the nofollow tag on links that point to the “About Us”, “Contact Us”, “Privacy Statement” pages, etc… Each of
these should be assigned as nofollow links. You only want to pass PageRank to the traffic pages.

Many sites have site-wide links to the “about us” page, “contact us” page, etc… This wastes your link juice and
ranking power on unimportant pages so you’ll want to use the rel=”nofollow” tag to funnel that link juice to the more important pages.

Also, keep in mind that your internal link structure will have even more impact when you have a large amount of external backlinks pointing to your website.

Growing your global link popularity will allow you to then funnel even more link juice within your own website through an intelligent internal link structure.

Happy Linking!!

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